Prompt: The idea was to bring retro and contemporary together in the popular Irvington downtown, where many differing styles thrive and flourish together in a melting pot of eras. Not only was I tasked in creating this brand to fit the area and styles requested, but to also somehow tie it in with the other Sahm’s Hospitality Group restaurants, even loosely.
Solution: Simple, clean, and easy to read sans serif body typeface paired with a bold and contemporary slab serif header typeface to call back on old and new college style sports logos. The colors really dig into the 70s retro look, as well as the long shadow within the logo itself.